SIGMA FITNESS
Fitness App Concept / UX/UI Design / 2022
This project is intended to identify pain points experienced by beginner to intermediate fitness-goers through user research, while uncovering market opportunities through market analysis. These insights informed the development of a fitness app concept designed to be informative, motivational, and rewarding for users.
What I learned:
Gained experience defining user types within a specific context
Developed an understanding of creating UX/UI solutions by wireframing the concept’s three core functions.
Learned how to develop concepts through a user-centered design approach, translating research into actionable concepts.
METHODS & TOOLS
User Personas
Journey Maps
Benchmarking
Site Maps
Biaxal Mapping
Concept Ideation
UI Design
Wireframing
Moodboards
PROCESS OVERVIEW
USER RESEARCH
MARKET RESEARCH
CRITERIA SUMMARY
SITE MAP
MOODBOARD & IDEATION
