SNACKY SHARK
Water Toy Concept / Product Design / 2021
This project focused on designing a water toy concept that promotes the development of children’s motor and counting skills. It served as the main design challenge of the portfolio review. The concept was taken by Target’s in-house brand, Sun Squad, and developed into a highly rated consumer product without individual attribution.
METHODS & TOOLS
What I learned:
How to incorporate education into toy design
Presenting my portfolio to industry panelists
How successful an innovative idea can be
Ideation
User Persona
Market Research
Analog Sketching
Marker Rendering
The product was released in 2024. Images of the product clearly show a strong resemblance to my original design, including the fish storage mechanism within the shark’s mouth. The design and typography used for the numbered fish are practically identical. The only major difference is the execution of the jaw, which was changed most likely due to manufacturing concerns.
The product is among Target’s highest-rated children’s water toys, according to publicly available customer reviews, reflecting strong user satisfaction and commercial success.
